CREATIVE MONEY WITH KANJII MBUGUA
VITAL STEPS TO UNLOCK THE PROFITS FROM YOUR CREATIVE ARTS CAREER
Kanjii Mbugua has been in the creative art industry for over 20 years. Over the course of his career, he has toured around the world performing as a solo artist and as part of a four-man US based band known as Milele. He has helped launch the careers of many artists in Kenya through his record label Kijiji Records and also in his work as Mavuno Church’s first and principal worship leader. Kanjii has also helped launch many actors’ careers through the music theater series known as the Village Musicals and later through the award winning TV show Groove Theory which was Africa’s First Musical Drama TV series.
His passion is in seeing artists lives transformed through the correct use of their skills whilst impacting their community around them.
In this first ever exclusive online course, Kanjii coaches, motivates and equips artists with the practical tools they need to have a successful arts career.
DEFINING YOUR END GOAL
One of the biggest challenges’ artists face is not being clear on where they are headed. This module will help you define your artistic purpose and develop a creative vision for your career.
CAN THE REAL YOU PLEASE STAND UP?
What do you offer that is unique? What do you have that will set you apart? This module will help you uncover your unique attributes and how they can be used to define your space in the market.
UNDERSTANDING YOUR CUSTOMER
We all know that artists create for the pleasure of the people around them. But what most artists struggle with is how to fully understand your audience. In this module, we help you develop an in-depth customer profile that will feed into your creative process.
MULTIPLY YOUR REVENUE STREAMS
Most people want to make money – and lots of it. They think if their plan is executed correctly, then they will succeed. But this is not often the case. In this module you learn how to break the money-making paradigm and understand the importance of multiple income streams.
GROWING YOUR TRIBE
Learn how best to identify your loyal customers and some practical ways to grow your social media following, email and phone number list.
DEVELOPING A KILLER SALES STRATEGY
Learn some simple, effective sales strategies.
FINANCIAL GOALS AND STRUCTURES
Learn how to define your financial goals so that you do not get sucked into a feedback loop that never ends.
PUT IT ALL TOGETHER
You desire to be in control of your destiny. In this module, Kanjii shares how to develop your creative arts business plan.
You’ve learnt the vital steps; now what? In this final module Kanjii shares final thoughts.